Does Your Advertising and Marketing Talk to Your Customer?

It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let’s face it you are asking the customer to come to your store and buy something from you or to purchase services.

When the customer does business with you it will cost them money and for this exchange of currency they want to know what they’re going to get and what benefit it is to them. They are not interested that your company has been in business since the creation of religion or that your company has 30,000 ft. or that your company has 10 delivery vehicles. As a matter of fact if you make your company sound too big you will make it sound like you charge too much and you might actually turn away your customer.

You need to make sure that your marketing materials and brochures, as well as all your advertising and marketing communicates a clear message to the customer of what is in it for them. You need to do this in a clear and concise fashion and you should avoid using industry buzzwords. Please consider all this in 2006.

Real Estate And Marketing; Part 1

There are two aspects of real estate and marketing
that are paramount to your success as a real estate
professional; the acquisition of new customers and the
retention of old ones.

As is the case in other industries the cost of
acquiring new customers is escalating. So, it becomes
more prudent to continue marketing to past customers.
It’s less expensive and can be equally profitable.

However, many real estate agents, to their financial
detriment, often fail to maintain relationships with
clients they have “closed” deals on.

Take you for example. If you’re like the majority of
agents you probably spend a lot of time, money and
effort acquiring new customers; and heaven knows it’s
anything but easy. But how effective are you at
retaining past ones?

You probably feel, real or imagined, pressure to make
the next “close”, but in doing so you are leaving a
lot of money on the table. Actually, it’s more like
you’re putting money into a competitor’s pocket.

Marketing to past clients can be especially rewarding.

You probably shared a genuine care for each other,
and if they were satisfied with you and your services
in the past, there is a greater chance than not that
they will come back to you for future transactions.
Also, they are likely to refer friends, family and
colleagues in the interim.

Savvy real estate and marketing pros immediately shift
their strategy to building long term relationships
once they “close” buyers.” You should, too! Rather
than simply abandoning a client after a sale continue
nurturing the relationship, but in a different way.

Savvy real estate and marketing pros also, maintain
continuous, routine and ongoing contact and relations
with past clients. This helps to you protect your
customers/business from competitive encroachments.

For example; put them on an every other month “post
sale marketing campaign”, whether it’s via post cards,
letters or flyers.

Something is better than nothing, and it doesn’t have
to cost a lot of time or money. The alternative is to
do nothing and let a competitive agent convert them to
their client! If you snooze you’ll lose!

An old friend once said. “Sometimes it’s better to
keep what you got than to replace it with something
new.” Avoid the pain of seeing a recent past client
transact a real estate deal with another agent. Don’t
let them get away – you spent too much time and energy
converting them into a customer.

Advertising and Marketing Agencies

Advertising agencies are third parties who provide marketing and advertising services for other businesses and organizations. Advertising agencies provide all information about the market by utilizing various methods such as market research, popular culture knowledge and advanced sales techniques. Some of the services offered by the agencies include making logos and creating effective and attractive color schemes to draw the consumer’s attention to their clients’ ads. These agencies also prepare slogans and brochures, and write descriptive copy for sales materials. Most of the advertising agencies use assorted forms of media to promote their clients’ businesses or organizations, including magazine advertisements, newspaper ads, radio and TV commercials, Websites, and even infomercials. The advertising agencies also get to know their clients’ product or service well, and determine the demographic for promoting the product to the consumers.

Businesses across the world have also started outsourcing their marketing functions from agencies. These agencies work cohesively with the companies and offer professional help in chalking out marketing strategies for their client. The prime aim of the agency is to boost the sales of the company by providing marketing strategies that would help them reach out to a larger audience. The demographics and sale points are also studied by the marketing agencies to help supplement their services in the market. The marketing agencies work in tandem with advertising agencies in order to provide them with strategic inputs with regards to the target audience, geographies, mode of marketing, and learning about the markets.

The advertising and the marketing agencies together help a company sway consumers. The concept of brand recall and the strategies to gain control of a market in a particular country are made effective by these agencies. Although hiring these agencies is a costly affair, it is a worthy investment.